• Basic steps to start your freelance business.
  • List of the most popular freelance platforms with a brief description.

Starting a freelance business can be both challenging and rewarding. 

If You stay persistent, continue honing your skills, and put your best foot forward in every project you undertake, with dedication and hard work, you’ll establish yourself as a sought-after professional and create a thriving freelance business that stands the test of time.

But how do you get started?

Here are some essential steps for launching your freelancing career and building a prosperous career on your own terms.

Steps To Starting A Freelance Business

Step 1: Who? Choose Your Niche

The first step to creating your own freelance business is choosing your niche and choosing who you want to serve.

Consider your skills, interests, and experience to determine which industry or market you are best suited to serve. Ask yourself:

  • What are my strongest skills and talents?
  • What am I most passionate about?
  • What industries or markets am I knowledgeable about or have experience in?

By answering these three questions, you can narrow down your niche and build a business around your unique strengths – making you more marketable to potential clients.

Use this image below to think about what you could do as a freelancer.

template on how to discover your freelancing niche

Step 2: Plan Your Business

As a freelancer, you are running your own business, and a business plan is essential for setting goals and creating a roadmap for success. It doesn’t have to be overly complex, but it should include the following elements:

  • A brief overview of your business and its purpose.
  • Market analysis: A deep dive into the industry and your target audience, including their needs and pain points.
  • Services and pricing: A detailed description of the services you’ll offer and how you’ll price them.
  • Marketing strategy: An outline of how you’ll promote your business and attract clients.
  • Financial projections estimate your income, expenses, and cash flow over the next year.

Even a basic business plan will give you a clear vision and help you make informed decisions as you grow your freelance career.

Choose the platform(s) on which to start offering your services.

Here’s a table of the most popular freelance platforms with a brief description.

PlatformSpecializationFees and chargesUser Base SizeKey Features
UpworkVariousService Fee (5-20%)>18 millionWide range of job categories, work tracking
Freelancer.comVariousService Fee (10%)>50 millionEscrow protection, contests, bidding system
PeoplePerHourVariousService Fee (20%)>2 millionHourly or fixed-price projects, proposal system
FiverrCreativeService Fee (20%)>6 millionGig-based marketplace, extensive category range
ToptalDevelopmentMembership FeeExclusive networkHigh-quality talent, rigorous screening
JoobleJob searchFree for job seekersN/AAggregated job listings from multiple sources
FlexJobsRemote workSubscription FeeN/ACurated remote job listings, job search tools
SimplyHiredJob searchFree for job seekersN/AAggregated job listings, salary estimator
GuruVariousService Fee (5-9%)>3 millionWorkroom collaboration, freelancer profiles
LinkedInProfessionalMembership Fee (optional)774 millionProfessional networking, job postings
BehanceCreativeFree18 millionPortfolio showcase, job postings
99designsDesignService Fee (10-15%)N/ADesign contests, freelance job postings
DribbbleCreativeSubscription FeeN/APortfolio showcase, job postings
ServiceScapeWriting/EditingFreeN/AFreelance marketplace for writing services
DesignHillDesignService Fee (15-25%)N/ADesign contests, freelance job postings
TaskRabbitOn-demand servicesService Fee (15%)N/ATask-based services, local marketplace

Step 3: Create A Brand Identity

Your brand is YOU, YOUR brand is how you present yourself and your abilities to the world, and it’s crucial to create a professional image that reflects your unique skills and personality.

To establish your brand, consider the following elements:

  • Business name: Choose a name that is memorable, easy to spell, and reflects your services.
  • Logo: Design a simple, eye-catching logo that represents your business and can be used across various platforms.
  • Create a professional website. Showcases your portfolio, lists your services, and provides contact information.
  • Set up accounts on relevant social media platforms (such as LinkedIn, Instagram, or Twitter) and use them for networking and sharing your work.

Consistency is key, so make sure that your visual and verbal identity is aligned across all channels.

four tips on creating personal brand identity

Step 4: Nailing Down Your Pricing Strategy

Most people who start freelance businesses often undervalue their services or even raise the bar very low. 

It’s usually justified by using a comparable rate or a market value – it is incredibly reversed because the price of services must reflect the value of the services offered. But many freelance writers learn it very slowly. If I’m bidding on freelance projects, I always start lower.

Pricing your services can be tricky, but finding a balance between being competitive and earning a fair wage for your work is essential. To set your rates, consider the following factors:

  • Industry standards: Research the typical rates for freelancers in your niche and use them as a starting point.
  • Experience and skill level: You can charge higher rates as you gain more experience and develop your skills.
  • Value-based pricing: Consider the value you’re providing to clients and price your services accordingly.
  • Time and resources: Calculate the time and resources required to complete each project and ensure your rates cover your costs.

Don’t be afraid to negotiate your rates, but always be prepared to justify your pricing to prospective clients.

Step 5: Build Your Portfolio

A strong portfolio is essential for attracting clients and showcasing your skills. To build an impressive portfolio, follow these tips:

  • Include your best work: Showcase a diverse range of projects that highlight your skills and expertise. Remember, quality over quantity is crucial here.
  • Provide context: For each project, include a brief description of the client, the scope of work, and the results achieved – this will help potential clients understand the value you can bring to their business.
  • Make it visually appealing: Use high-quality images, clean layouts, and a professional design to create a polished, visually appealing portfolio that stands out.
  • Keep it up-to-date: Regularly update your portfolio with new projects and accomplishments to demonstrate your growth and dedication to your craft.

Your portfolio can be hosted on your website or a dedicated portfolio platform, such as Behance or Dribbble.

Step 6: Network and Find Clients

Now that you’ve established your brand and built a strong portfolio, it’s time to start finding clients.

Networking is essential for freelance success, so make use of both – offline and online channels to connect with prospective clients:

  • Social media: Use platforms like LinkedIn, Twitter, and Facebook to join relevant groups, participate in discussions, and share your work.
  • Industry events and conferences: Attend industry events, conferences, and meetups to network with prospective clients and other freelancers in your field.
  • Cold outreach: Research companies and individuals who may benefit from your services and send them personalized emails or messages introducing yourself and your work.
  • Referrals: Leverage your existing contacts to ask for referrals and recommendations.

It might take time, but with consistent effort, you’ll start to see results.

Step 7: Master “Time Management”

As a freelancer, managing time effectively is crucial to staying productive and meeting deadlines; see how to be more productive.

Develop a system that works for you and stick to it. Some time management tips to consider include:

  • Identify your most important tasks and tackle them first – this will ensure you’re making progress on the projects that matter most.
  • Break complex tasks into smaller, manageable tasks to make them less overwhelming.
  • Take advantage of tools like Trello, Asana, or Todoist to keep track of tasks and deadlines.
  • Establish a clear separation between your work and personal life to avoid burnout.

Develop a daily routine that works for you and stick to it.

Step 8: Register your freelance business

Register your freelance business because it is a business, and you want to avoid having issues later with tax administrators.

Step 9: Stay Organized and Manage Finances

As a freelancer, staying organized and managing your finances is essential to maintaining a healthy business. 

Here are some tips to take into consideration:

  • Create a system for tracking invoices and payments: Keep detailed records of all income and expenses to ensure you’re getting paid on time and staying within budget.
  • As a freelancer, you’ll be responsible for paying your taxes. Set aside the required percentage of your income for this purpose.
  • Open a separate business bank account: Keep your business and personal finances separate – it will make it easier to manage your money and track expenses later.
  • Consider hiring an accountant: As your business grows, hire a professional to help manage your finances and ensure you meet all tax requirements.


Is freelancing owning a business?

Freelancer is a self-employed individual providing services to clients on a project-by-project basis.

You are the boss of your business and are responsible for activities such as marketing, client acquisition, project management, invoicing, and financial management.

Freelancing can be considered a sole proprietorship, the simplest form of business ownership. The business and the owner are considered one legal entity in a sole proprietorship.

However, depending on your location and the specific services you offer, you may need to register your business, obtain permits, or pay taxes as a self-employed professional.

Always consult local laws and regulations to ensure you’re operating your freelance business legally and efficiently.

How much does it cost to start a freelance business?

It can start from zero (if you are using platforms like Fiverr or Upwork) to a couple of thousands of US dollars (if you create a website and pay for advertising).

Do freelancers make good money?

Freelancers can make good money, but it ultimately depends on various factors, including skills, experience, industry, location, and ability to market themselves effectively.

Some freelancers, particularly those with in-demand skills such as web development, graphic design, and writing, can earn a high hourly rate or project fee. Others may charge lower rates to attract clients, particularly when starting.

Additionally, freelancers often have more control over their workload and can take on multiple clients or projects simultaneously to increase their earning potential.

However, they may also have to contend with fluctuations in income and additional expenses such as taxes and healthcare.

Overall, the earning potential of a freelancer can vary widely depending on individual circumstances. Still, with the right skills, mindset, and marketing strategy, making a good living as a freelancer is possible.

How do freelancers get paid?

As a Freelancer, You can get paid in various ways depending on your preferences and your clients’ payment options. Here are some of the most common payment methods:

  1. Direct deposit: Clients can transfer funds directly to a freelancer’s bank account using electronic payment methods such as PayPal, Stripe, or bank transfers.
  2. Check: Some clients may prefer to pay freelancers by sending a physical check through the mail.
  3. Online payment platforms: Platforms such as Upwork and Fiverr offer payment services to freelancers and clients, ensuring safe and secure payment transactions.
  4. Invoice: Freelancers can send invoices to their clients requesting payment for their services. The invoice should include payment details such as the payment amount, payment due date, and payment method.
  5. Retainer: Freelancers can charge clients a retainer fee upfront, which guarantees payment for a certain number of hours or a specific project.

Freelancers must discuss payment options with their clients and establish clear payment terms in advance to avoid misunderstandings and payment delays.

Additionally, as a freelancer, you should keep accurate records of your income and expenses for tax purposes.

What are examples of freelancing?

Here are some examples of freelancing:

1.Writing and Editing

Freelance writers and editors provide written content for clients, such as website copy, blog posts, articles, and marketing materials.

2. Graphic design

Freelance graphic designers create visual designs for clients, such as logos, brochures, social media graphics, and packaging designs.

3. Web development

Freelance web developers build and design websites for clients, utilizing coding languages such as HTML, CSS, and JavaScript.

4. Photography

Freelance photographers provide photography services to clients for events, portraits, and commercial use.

5. Consulting

Freelance consultants provide expert advice and guidance to clients in various industries, such as business, finance, marketing, and human resources.

6. Virtual assistance

Freelance virtual assistants provide administrative and organizational support to clients, such as managing emails, scheduling appointments, and social media management.

7. Translation and interpretation

Freelance translators and interpreters provide language services to clients, such as translating documents and interpreting in-person or remote meetings.

These are just a few examples of many of the various types of freelance work available. Freelancing allows individuals to offer their skills and services to clients flexibly and independently.

Final Words

The freelance lifestyle may not be for everyone.

Still, for those who crave independence, flexibility, and the opportunity to chart their course, it can be an enriching and fulfilling experience.

Suppose you develop the right mindset, a solid plan, and the willingness to adapt and grow. 

In that case, you can create a business that brings you financial success, personal satisfaction, and a deep sense of accomplishment.

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